Real Growth from Real People

We've watched business leaders transform their approach to finance over months and years. These aren't overnight miracles — they're stories about people who put in the effort and saw meaningful change in how they handle business decisions.

Different Paths, Shared Progress

Each person came to us from a different place. Some had years of experience but felt stuck. Others were newer to leadership roles and wanted to build solid foundations early.

1

Henrik Lundqvist

Ran a regional logistics company for eight years but struggled with cash flow forecasting. Kept missing opportunities because the numbers always felt uncertain.

Started our program in March 2024. By late 2024, he'd built forecasting models that actually made sense to him. Now plans quarterly instead of scrambling monthly.

Manufacturing Sector • Perth
2

Callum Fitzwilliam

Took over his family's hospitality business in 2023 with almost no financial background. Found himself making expensive mistakes early on — the kind that keep you up at night.

Joined us in June 2024. Six months in, he renegotiated supplier contracts and spotted cost leaks he'd been missing. Still learning, but the business is steadier now.

Hospitality Industry • Brisbane
3

Saoirse Branagh

Led a tech startup through rapid growth but felt lost when it came to pricing strategy and margin analysis. Revenue was up, but profitability wasn't following.

Completed our advanced program in early 2025. Restructured pricing based on actual cost analysis. Her team now makes expansion decisions with clearer financial reasoning.

Technology Sector • Sydney
Desmond Kirby portrait
"

I wasn't expecting miracles, just some clarity. What surprised me was how much I'd been guessing at things I thought I understood. The program didn't fix everything overnight, but it gave me tools I actually use every week. My accountant noticed the difference before I even mentioned I'd been studying.

Desmond Kirby

Construction Project Director

Program participant since September 2024

Following Up Over Time

We stay in touch with participants long after they finish. Not everyone's path looks the same, but there are patterns in how people apply what they've learned as months go by.

First Three Months

Most people focus on understanding their current situation better. It's less about big changes and more about seeing their numbers differently.

  • Building accurate financial reports they can actually read
  • Identifying which metrics matter most for their specific business
  • Starting to separate emotion from data when making calls

Six to Twelve Months

This is when we see people start making different decisions. They're more confident about where to invest time and money.

  • Restructuring operations based on margin analysis
  • Having more productive conversations with financial advisors
  • Catching problems earlier instead of reacting to crises
  • Planning further ahead with more realistic projections

Beyond the First Year

The long-term participants often mention they think about business differently now. Financial literacy becomes part of how they approach strategy.

  • Mentoring other team members on financial thinking
  • Making expansion or investment decisions with solid analysis
  • Building healthier relationships with banks and investors
  • Feeling less anxious about the financial side of leadership

Across Different Industries

What works in retail doesn't always translate to professional services. We've seen people apply these principles in varied contexts — here's what that actually looks like.

Finnegan Ashworth

Retail

Managed three specialty stores but couldn't figure out why one location consistently underperformed. Inventory decisions felt like guesswork.

After completing our program in late 2024, he implemented location-specific margin tracking. Discovered the underperforming store actually had better fundamentals — it just needed different inventory mix.

Now operates five locations with clearer performance benchmarks for each
Retail business operations

Bronte Merriweather

Professional Services

Built a successful consulting practice but struggled to price services profitably. Kept winning work that looked good but barely broke even.

Joined our January 2025 cohort. Within four months, she'd restructured her service packages based on actual delivery costs and value analysis. Hard conversations with some clients, but the business is healthier.

Improved margin by focusing on profitable service lines

Stellan Björkman

Healthcare

Ran a network of allied health clinics. Growth was steady but capital allocation felt random. Couldn't tell which investments actually paid off.

Completed the program in mid-2024. Now uses ROI analysis for equipment purchases and location decisions. Opened two new clinics in 2025 based on data-driven location analysis instead of intuition.

Systematized expansion decisions with financial modeling
Healthcare business planning